Marketing Season

Marketing Season Here in America we are the best in the world in this category, marketing! An American will see, hear, or be exposed somehow to 3000-4000 advertisements per day. An American child will see as many as 40,000 television ads per year. Marketers have trained us in this country to chase happiness with stuff, and it robs us of our money and peace because we are trained to get the latest and greatest product. China knows how to make money in the U.S., make a bunch of cheap junk and sell it to Americans. Now they have our money and we are borrowing it back from them to buy more of their goods. There is not a product we do not want if we hear about it enough. We need to wise up when it comes to marketing. Marketers want to do everything to get your money and your vote in the political arena. Since Christmas is just a little over 2 months away the marketers will be getting geared up for the season. They start with Halloween in August, and I have already seen Christmas stuff on the shelves. Don’t get me wrong, there is nothing wrong with marketing, but we need to not spend all we have because we think we need something. We need marketers to find out what is out there, but we also need control over our money. Here are a few tips for you to get control of your finances. 1. Just learn to say no. Sometimes you may get a pushy sales person and you say yes to shut them up. Then you realize after you have bought something that you didn’t really need it after all. Say no and walk away. Develop a power over purchase. 2. Wait overnight before you purchase something, especially if it is a want. You will cool off and think more rational about the purchase when it is not staring you in the face. 3. Never buy anything you don’t really understand. Don’t just get the highlights but study the fine print, especially on insurance and financial products and services. 4. Consider the opportunity cost of your purchase. What will spending the money now cost you in the future. Could you wait a few months to get the latest greatest Apple product when the frenzy and cost may come down? And yes they make more products after they are sold out the first day. 5. Always ask someone’s advice who has purchased the product you want to buy before you purchase it. Buy wisdom as cheap as possible! 6. Men, listen to your wife! They have that woman thing going on that tells them no, don’t ignore it! We don’t have that ability. 7. Women never tell your husband you want it in front of the sales person, they know your husband has to buy it then and you lose your negotiating power. 8. Know what you want to buy when you go into the store and use cash so you don’t get something extra! Have a great week!! I will be doing a free budgeting class, Checkbook checkup on October 6th. Let me know if you are interested. Let me know if I can help! Tim West Go West Coaching

Single Parents and Money

Single Parents and Money Well this is putting two challenging things together, single parenting and money. Being a parent has its challenges, but it can be one of the most joyous experiences you can have. There are many challenges you can have as a parent so I will try to help you with the money challenge. Here is a big revelation, men and women view money differently! I know it’s a shock but we do. Single parents have a lot going on and have a tough assignment. My parents were divorced when I was eight years old; although I did not realize it at the time, I can now see some of the things my mom had to face. Mothers try to nurture and create that loving safe home environment and train up a child in the way they should go. If you throw in bread winner and provider to their duties that makes for one busy day and can lead to a lot of frustration, fear and confusion. Women, as a whole, tend to get fearful when they don’t have the money they feel they need to take care of their household. Whatever is affecting mom is picked up by the rest of the family. Also when you get busy and begin to think you are not doing as good in some areas you may want to compensate for it with money. You may buy them something they want or take them on a vacation you cannot afford. Once you spend that money on those things the bills come around and it puts you in a bind then you panic. It is also easy for dads to overspend because dads feel, as the provider and bread winner, we can convince ourselves that if we provide this or that we can use it to substitute for mom. Now, single dad has money problems because he has spent too much trying to replace mom with cash. I have noticed one thing about kids, they love mom or dad and they forget about the toys and big vacations before they forget the time spent with them daily. Quantity time is quality time! When the kids get older they remember the struggles moms or dads had and appreciate them for the sacrifice. I did!! Don’t buy into the worlds systems of you need to get you child this or that to be a good parent. Being a good parent is saying no when you cannot afford something. Don’t spend the grocery money on a social class or a video game. Sometimes the things you need to do don’t give you the warm fuzzy feelings inside like doing what you think your kids would enjoy and make you feel like a good parent. The best way to solve a problem is to have a plan. Create a budget monthly and use it. When I say use it I mean follow it and set your spending amounts and stick to them. Sometimes you have to adjust the amounts so do it and stick to them. There is nothing wrong with buying your kids something they want or taking them on vacation, just plan for it. Don’t spend the money until you have it saved. Don’t spend it out of guilt. When you save the money for vacation and spend it on vacation don’t feel guilty, enjoy it. Disney has a plan for your grocery money, and it is not food! Have your cash saved and follow your spending plan not theirs. Set down every month spend every dollar on paper, and hey it’s okay to spend some of your money on a vacation or a build a bear! Enjoy your children, and don’t feel guilty because you cannot do everything they want. Children are like us, their wants are unlimited, and a budget gets that in order for your family. You can create a plan to enjoy your children and your money. Knowing what to do with your money before you get it helps you enjoy the time you have with your children more. Let me know if I can help. Tim West Go West Coaching 6/2/2012